model wearing roxy valley oak trench coat in cosmopolitan magazine

VALLEY OAK TRENCH COAT  available online

model Bloom Skirt / Shirt holding roxy bonfire blanket in cosmopolitan magazine

ROXY NIGHT BLOOM SHIRT & ROXY NIGHT BLOOM SKIRT – Available SEPTEMBER

ROXY BONFIRE BLANKET – available AUGUST, or shop the ROXY LAID BACK BEACH BLANKET – available online now



BARRA DA TIJUCA, Rio de Janeiro/Brazil (Sunday, May 13, 2012) – Sally Fitzgibbons (AUS), 21, has taken out the Billabong Women’s Rio Pro over Coco Ho (HAW), 21, by a score of 14.10 to 14.03 in peaky one-to-three foot (.5 metre) waves at the primary venue of Barra da Tijuca.

Sally Fitzgibbons is in the running for Pedestrian's Bachelorette of the year 2012.. Vote for Sally!

Not many people know but I can...
Held my breath for 4 min 40 seconds at my Red Bull free diving training.

At the moment I'm listening to...
Flo Rida, Gym Class Heroes, Carly Rae Jepsen, Beyonce, Eye of the Tiger by Survivor and Here I Am by The Bungalows

The craziest thing I've done for love is...
Having a boy I liked in primary school ask if he could borrow some money. I didn’t have any on me so I ran the 5 kms home to get some and got back to give it to him before the end of lunch. I was exhausted!!

The best advice I've ever received was...
Champions take chances and pressure is a privilege.

My weakness has always been...
Pumping waves, sporting events watching/playing, watching RomCom movies and chocolate cake.

You'll never catch me...
Sitting still for too long. I love doing a million things in one day and being really active.

My current goal is...
To become the ASP World Surfing Champion and have fun traveling the world achieving it.

The best way to impress me is...
To be yourself, make me laugh and like watching and playing sport ... or pretend to haha.

Vote for Sally Here

Passion and commitment. Creativity and power. Torah Bright and Roxy. In designing her new head-to-toe line of signature gear, Torah made sure that each piece is a reflection of herself. From hardgoods to outerwear to accessories, she has created a line that pushes style and performance to unimagined heights. 

Check out the Bright Edition collection here.

Thanks 2 You! We’ve Reached 2 Million Facebook Fans!

It’s moments like this, that we realize how truly inspiring the Roxy brand is. We’ve been blessed to connect with young, talented women from all over the world like yourselves.

We recently set out on a GLOBAL search for 3 girls who want to live the DREAM of a Roxy girl and experience something that money just can’t buy!

It’s this dream that has inspired countless videos, pictures and submissions from all over the world telling us why they are a ROXY GIRL!

“We were already obsessed with our community of friends and are now blown away by the number of new girls who want to join our ride.  We have already found so many amazing girls from this contest that we are truly inspired to see how global you ladies are. We are amazed by each entry and story that you have submitted.  You keep us grounded, committed, and you personally ensure we stay true and committed to Roxy.There is an amazing network of girls out there that are making waves. You should be proud” Danielle Beck, Roxy Marketing.

There’s still time to Tell us what makes you a Roxy Girl. Enter for your chance to Live the Dream of a Roxy Girl. The Let The Sea Set You Free contest ENDS in less than 1 WEEK: April 26th 11:59pm PST (see official contest rules for details).

Don’t forget to snap your own pic and Join our Ride on Facebook & Twitter …#Thanks2You

Surfer Kassia Meador Rides Nature’s Rhythms in Bruce Muller's Short Film 

Longboard icon Kassia Meador floats serenely across the majestic waves in surfer and filmmaker Bruce Muller’s Echo. The visual meditation is the first of four shorts teasing the release this fall of Frequencies, an experimental documentary and visual essay by Muller shot at prime surfing destinations across Southern California. Starring Meador and with an original score from Los Angeles-based psyche-pop trio E.S.P, Frequencies aims to explore how man can find synergy with nature’s cycles. “Their are so many different frequencies all around us at all times: ocean waves, sound waves, light waves, infrared and many others outside our range, but all have an effect on us,” explains professional surfer and passionate photographer Meador. “There are many parallels we can connect between surfing and navigating life.” Having previously made the music video for Warpaint’s single “Elephant”, Florida-native Muller combined his love of surfing and the fantastical films of Ridley Scott, Andrei Tarkovsky and Akira Kurosawa in the upcoming feature. “We exist in a world that is vast and dynamic,” he says. “We’re using surfing as a medium to explore how we harness these energies and the effects they have on us."

CONGRATS to Roxy Team Rider Sally Fitzgibbons on her back-to-back WIN at Bells Beach! RING THAT BELL! 
Sally Fitzgibbons (AUS), 21, has claimed victory at the 2012 Rip Curl Women’s Pro Bells Beach presented by Ford Fiesta over four-time ASP Women’s World Champion Stephanie Gilmore (AUS), 24, in offshore four-to-five foot (1.5 metre) waves at Bells Beach. More info at: SurfingAustralia.com

Support Sally on her ASP World Tour campaign by rocking a GO SALLY Hoodie and sharing the GO SALLY Clip!