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Lena Stoffel

Lena is best known on the ski scene for her brilliant, all-round ability. Equally at home on rails, on big jumps or in the back country, Lena is a truly outstanding skier. She got her ski legs early on as a member of the German Alpine ski team but soon her love of freestyle led her down a different path, and since 2004 she has been following her passion for freestyle skiing.

Lena has a good ski pedigree, with both her parents being ski-instructors, and has grown up with the mountains in her blood. These days she mixes it up, spending some time competing in slopestyle and some time filming and shooting. When she is not on her skis, Lena keeps in shape by surfing, making her a true ROXY ambassador for both surf and snow.

Follow Lena on Instagram, Twitter and Facebook.



As temperatures continue to drop and fresh snow dumps on our favorite mountains, our attention turns to making sure we have the right gear for the conditions.


All the tech jargon can be a little confusing, so we asked Robin Van Gyn and Lena Stoffel to break down some essential comfort, waterproofing and warmth features in our snow range to make sure you have everything you need this season.



First off, Gortex is a lightweight, durable, waterproof technology that helps keep you dry on the mountain. Likewise, Dryflight is lightweight and water repellent. Additionally, Primaloft is lightweight insulation that runs through the jacket. Keeping you extra cozy on the slopes. Similarly, Warmflight technology is synthetic yarn inflation (warm and breathable). Another aspect of our products is 4-way stretch, allowing your snow gear to feel just as comfortable as streetwear.


SHOP the range here

After falling in love with some of Japan’s most captivating terrain in her last short film Way East, Lena Stoffel was eager to return to the Land of the Rising Sun to explore more.


“After my adventure ‘WAY EAST’ I was so amazed by Japan and how I felt in that country. The calmness of the landscape is contagious to me“.



Join Lena Stoffel on her spontaneous adventure to Hokkaido's highest peaks to find unprecedented powder and understand why the traditional people of this land call these mountains ‘The Playground of the Gods’.


“I found the deepest snow I’ve ever skied in my life. I’ve been witness to wildlife which few people see. I’ve stayed in remote onsen hotels and toured in the most stunning mountains. I skied lines by myself all day. And there is still more to explore."








In part 2 of Lena Stoffel’s exclusive behind the scenes insight to the making of Way East, the girls hit the Island of Rishiri to find some swell. Surfing through a Japanese winter is certainly not for the faint-hearted, with water temps in single digits and wetsuits thicker than a decent novel.

Read about Lena’s coastal highlights below -

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

Imagery courtesy of Aaron Jamieson

The Island of Rishiri: Wow, such a magical place. We had surf, powder and Toshi our mountain guide was amazing.

The mountain, referred to as “the floating mountain“, is so spectacular and quite big for such a small island, rising dramatically from the ocean.

It only takes you an hour to drive the whole way around and the best thing is, you always have an offshore break.

The Onsen (hot spring bath) saved us! We would go to the official onsen almost everyday to get warm again before heading back to our vans and camping for the night.

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

Deciphering the menu….The food was traditional Japanese, which was a bit of a challenge at times.

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

On the way back to Niseko, we were driving along the north east coast of Hokkaido and found a beautiful beach with this perfect wave. A small peeling left-hander. We decided to put up our tents, pitch camp and jump in the water. The guys collected firewood and after the surf we had a huge bonfire which kept us warm for the evening.

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

All in all I think this was the best trip of my life. Lots of challenges: Surfing in freezing cold water with no one else around (also, no one to help us if something went wrong). Hiking with a 20kg backpack for hours into the night with little to no sleep pushed me to my limits, but it’s incredible what the body can handle.

The reward was too many amazing moments to mention, breathtaking landscapes, beautifully kind locals and stunning views from the mountains out to the ocean. I’d could never imagined sitting in the ocean in full sun, a snow storm rolling in over you only to return to full sun again a few minutes later…

Just being out in the elements with good people made this trip really, really special.

Behind the Scenes of WAY EAST with Lena Stoffel Part 2

Follow Lena’s adventures on her Instagram, Twitter and Facebook and if you haven’t already, watch WAY EAST here >

We have no maps. We're lead by heart, and our aim is true: Progression. Gold medals. Experiences. It's different for each of us. Driven by day and crazed by night, pre-dawn to après, our pattern is clear: FIND, SHRED, REPEAT. #ROXYsnow

Check out the latest collection here: roxy.com/snow

Soul surfers, Lena Stoffel and Aline Bock recently packed their bags and an RV full of surfboards, skis, snowboards, splitboards and stand-up paddleboards for an incredible adventure in part of Norway’s dramatic archipelago, Lofoten. A trip designed to satisfy both passions, snow and surf.

Take a look at their clip (a good dose of travel inspiration!)


Round 2 resumed this morning at the #ROXYpro France, with 6x World Champ Stephanie Gilmore facing off against Hawaiian, Malia Manuel.

After a slow start, Steph tucked into a clean barrel and scored the highest wave score of the afternoon with an 8.83.

It came down to a close finish in the final minutes of the heat, Steph taking the win and progressing to Round 3 with a 13.50 to Malia’s 13.40

Wrap up of Round 2 at the #ROXYpro

Here are the Round 3 match ups:

Heat 1: Johanne Defay VS Tyler Wright VS Sage Erickson

Heat 2: Courtney Conlogue VS Stephanie Gilmore VS Coco Ho

Heat 3: Carissa Moore VS Nikki Van Dijk VS Alessa Quizon

Heat 4: Sally Fitzgibbons VS Tatiana Weston-Webb VS Dimity Stoyle


Steph has had an epic cheer squad on the beach this week, with the ROXY surf and snow teams cheering her on through the first rounds of competition. Although the girls have had a busy schedule of signing sessions, event hangs, photo shoots, there has still been plenty of time to share the stoke and a whole lotta laughs in between.

Wrap up of Round 2 at the #ROXYpro
Wrap up of Round 2 at the #ROXYpro
Wrap up of Round 2 at the #ROXYpro

Tune in to the @wsl for the call and don't forget to follow ROXY on Instagram, Twitter and Facebook for all the updates and behind the scenes exclusives.

After a string of lay days, the #ROXYpro kicked off yesterday in pumping Hawaiian-style conditions at Les Culs Nus beach, near Hossegor. The girls made the most of the epic swell, scoring barrel rides and the first perfect 10 of the competition.

If you missed any of the action, here are our highlights -

Day 1 of the #ROXYpro France

Heat one opened with a bang! Tour rookie; Tatiana Weston-Webb claimed the day’s standout performance against Bianca Buitendag and fellow Hawaiian Alessa Quizon, getting pitted in a beautiful set wave barrel and scoring the first perfect 10 of the comp.

Day 1 of the #ROXYpro France
Day 1 of the #ROXYpro France

The beach was buzzing in the lead up to heat 4, as 6x World Champion Stephanie Gilmore pulled on a comp jersey for the first time since April, at the Margaret River pro. With a tough match up against World number 2, Carissa Moore, Steph struggled to match Carissa’s momentum, coming away with a 12.66 to Moore’s 18.77.

Day 1 of the #ROXYpro France
Day 1 of the #ROXYpro France

Unfortunately it was not the day for ROXY team riders Bianca Buitendag and Chelsea Tuach, both eliminated in Round 2 (despite the support of the ROXY team on the beach)

Day 1 of the #ROXYpro France

As the morning was dedicated to the #Quikpro, Bruna and Lee-Ann found some fun waves a little further down the beach at Capbreton.

Day 1 of the #ROXYpro France
Day 1 of the #ROXYpro France

We’re looking forward to catching Steph in Round 2, heat 6. Where she will face off against Malia Manuel, when competition recommences.

Tune in to the @wsl Dawn Patrol for the call and don't forget to follow ROXY on Instagram, Twitter and Facebook for all the updates and behind the scenes exclusives.

The countdown is on and in a matter of days we’ll be hitting the beaches along the Landes Coast for the #ROXYpro France. Aside from the World class surfing, we have some exciting events we’d like to invite you to….

Join the  F U N  at #ROXYpro France

Tuesday 6th - ROXY snow team signing session. Meet your snow heroes; Torah, Dara, Robin, Aimee, Lena and Katie at Boardriders 162, St Jean de Luz from 6.30pm

Wednesday 7th - ROXY surf team signing session. Come along to grab an autograph, selfie and maybe a high five from Bianca, Steph, Lisa, Chelsea, Monyca, Bruna, Kelia, Justine, Lee-Ann and Rosy at ROXY/Quiksilver store in Hossegor from 5pm

Thursday 8th - Come rock out at our Afterwork Party & Live Music at Boardriders Capbreton from 7.30pm

Saturday 10th - Let your hair down at the ROXY & Quiksilver party! Live music and good vibes are guaranteed. Join us at Hossegor Casino from 7pm

Sunday 11th - Join the fitness fun with the ROXY team at #RUNSUPYOGA Hossegor from 9.30am-4pm at Hossegor lake. Sign up now to secure your spot roxy.com/runsupyoga

Can’t join us at the #ROXYpro? Don’t worry! Follow us on Instagram, Twitter and Facebook for updates, giveaways and exclusives with the ROXY team!

When the temperature drops, our excitement rises as we wait for Mother Nature to drop another blanket of white over our favorite mountains, and now it’s finally here.

Nothing can melt the excitement of a fresh Winter or the anticipation of heading out for new adventures in new #ROXYsnow gear. This season we are proud to present a collection with style and creativity leading the charge.

Take a peek & shop the 2015 ROXY snow collection here.

#ROXYsnow
#ROXYsnow
#ROXYsnow
#ROXYsnow
#ROXYsnow
#ROXYsnow
#ROXYsnow
#ROXYsnow

Join the ROXY snow conversation by sharing your favorite #ROXYsnow moments on Instagram