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Girls Just Want To Have Sun! Introducing the Latest #POPsurf Collection

Like a bold kaleidoscopic dream from paradise, our latest #POPsurf collection is here and ready for statement making moments on the beaches this Summer.


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Caravan Soul_ROXY

With boards, our favorite #POPsurf bikinis packed and the destination set, the Summersite crew headed to Byron Bay for a restorative weekend of surf and sunshine.

Nestled in the heart of Byron is Cosmic Garden - a camping ground with a distinct otherworldly feel. The beautiful, Georgia Ansell, spent sleepy mornings with a coffee in hand, waiting for the sun to rise before hitting the beach to catch a few of the long, luxurious waves that the area is known for.

Lazy afternoons were spent sprawled on the soft, white sands of The Pass, soaking up the last of the day's sunshine and revelling in the magic of this natural playground. It's hard to feel anything but completely at peace when you find your place amongst the palm trees overlooking one of the most beautiful waves in the world.

Since there’s not much left to say about Byron that hasn’t already been said, take a look at some of our favorite moments from the trip.



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Make Waves and Turn Heads in the latest #POPsurf Collection

When we hit the beach and paddle out, we’re not afraid to turn heads. We’re here to have fun, catch waves and share the stoke. Our latest #POPsurf collection is set to bring new life to the lineup with prints drawing inspiration from the 70s and 80s kaleidoscopic surfboard art.

If subtle-but-fierce is more your style, check out the solid black surf onesie with embossing to make a statement. Made with top technology and designed to be surf-ready, you will be ready to charge.

Join Steph, Monyca and Kelia in this clip from their most recent surf adventure through the Maldives.


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Turn up the heat in ROXY #POPsurf

We can feel the mercury rising as a fresh POPsurf collection hits the line up. A perfect clash of bold tropical florals with statement stripes and premium tech detailing for some serious fashion and function.

We’ve never been afraid to push a few boundaries when it comes to innovative surf style, and this season is no different. Unique cuts and 100% recycled fabrics create a dynamic mix, built for endless Summer slides.< /p>

Explore the collection here >



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Make Waves and Turn heads. #POPsurf has arrived!

Show a little skin, flaunt a lot of color, and never give them what they’re expecting.

Built with top technology for real athletes to surf and swim in, our #POPsurf collection mixes daring cuts, wild prints, and an irreverent take on style that is sure to turn heads.


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Style Secrets from Fashion Blogger Margo and Me

Elle Magazine caught up with Jenny Bernheim of MargoAndMe.com to talk Spring time essentials.

She’s constantly on the go, so needs a wardrobe that feels seamless and transitions easily throughout the day. In the morning Jenny wears the #POPsurf Optic Nature Onesie to practice yoga or go for a run in.

To take the look from day to night, Jenny dresses it up with a blazer and pair of ankle boots or heels.

How do you wear your POPsurf?


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Living Like a Local with Zoe Cross of crossandbone at the #ROXYpro

Aussie model, curator of crossandbone and hometown girl here in Coolangatta, Zoe Cross joined us for the #ROXYpro to cheer on good friend who you may have heard of before… Stephanie Gilmore. Between heats we let Zoe loose in the ROXY store to pick her favorite pieces from our latest #POPsurf collection. Zoe gave us a little insight into her beach style, #ROXYpro essentials and what it’s like growing up in the surfing mecca of Snapper Rocks.

POPsurf with crossandbone

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Celebrating 25 Years at the #ROXYpro

What better way to celebrate 25 Years than with a kickin’ party and some cake?!

#25YearsofROXY Party

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Introducing the new ROXY POPsurf collection. Life in colour!

Things aren’t always black and white. Life happens in color. POPsurf is art inspired, nature considered and the perfect blend of bold fashion and surf function.

This dynamic swim collection brings together original works of art in innovative surf fashion, all made with 100% recycled swim and neoprene fabric. The perfect balance of natural materials and high tech details that are expected by any surf girl. Dive deeper, ride longer, and dance all night.

Quick drying, sun protecting, and sure to turn heads in and out of the water.



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